Fin & Vince - Behind the Brand

New Year - New Look!

When Sara and I first started independent companies years ago as side jobs in our garages, little did we know the eventual opportunities on the horizon. Sara and I would've never expected that during our husband's journeys through doctorate schooling, would we find each other, merge, and grow an entirely new company together. Within just a few shorts weeks of knowing each other, Fin & Vince was born. This company, and the wonderful community that has grown and evolved with it was truly unexpected, but so great. Along with our growth, ultimately came change, and we decided that it was time for a rebrand. Our direction, spirit, and theme needed to be unified to match the brand and what it has become. 

When creating Fin and Vince, we wanted to embody a charming, timeless design, yet  something that would appeal to a modern audience. These elements really play into the heirloom quality of our products. Mine and Sara's main desire is that our clothing is something that you cherish, something that lasts the test of time, and will ultimately be a part of your families generations. It is especially rewarding to see our clothing as a small part of your big moments. As mothers of five boys, we know that memories with our children are precious moments that we never want to forget. To us, our business is not just about the clothing, it's about the nostalgia of a babies first sweater, what they wore on their first day of school, and so on. It's about those items we like to keep and cherish, and to pass down for future children or grandchildren. These are the items we want to create. We strive for the style and quality to last through the years of hoarding :) After brainstorming our mission and style we came up with the tagline;

"for collecting moments"

Cristina Martinez did a beautiful job of making our vision come to life. Along with our new hand-painted logos, she illustrated some beautiful florals that really make our brand memorable and fit in with our vintage style. We see an element of newfound charm to add to Fin and Vince, it is simple, but unique. 

We are excited to continue this journey with you and cannot wait to show you what's in store for the future. Thank you for your support along all the ups and downs on the path of getting to where we are today! We can't wait to see how your little one's and their "moments" continue to light and strengthen our community. 


We'd love nothing more than to be a part of these special memories with your babies,

Let's strive to slow down and keep collecting moments,

Xo Makel & Sara



January 07, 2018 — Makel Gardner